ADINKRA  EXPERIENCE  2018

TARGET MIX

OBJECTIVES

This year, the ADINKRA EXPERIENCE Festival will continue to create opportunities for businesses to come together and exhibit their best brands and sell to the general public as well as promoting the African experience.

The festival is expected to attract lots of people for a variety of commercial activities and entertainment in addition to promoting a beautiful display of the African lifestyle.

Major activities include exhibition/ Sales, theatre, live music, live art, fashion show and health screening.

Last year, we had a target reach of over 2000 people

exposed to different business brands directly and

indirectly through various activities and strategic

communication.

We will continue to target a mix of corporate middle income shoppers, families, kids, expats, the youth, students etc.

Most of these targets who understand this experience are the high energy ready-to-spend kind of stakeholders who are interested in entertainment driven events.

Core businesses inside at the Oxford Street Mall  also attract different levels of spenders from middle class to high earned.